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Identity development and branding for Via Delizio, an Italian-style food truck offering regional street food from around the 'boot'. The design features a custom logo inspired by the signage found in Italian towns, incorporating elements reminiscent of alleys while keep it uptodate. Additionally, playful colors and informative typography showing on the urban experience by adding happiness to the brand. The result is a unique identity that extends to packaging, signage, truck and advertising.

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