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Paz Juice Celebrating the idea that good roots create great flavor.
This juice label and packaging design project reimagines the hero of Hebrew labor as a colorful, modern icon of Israeli heritage. The concept blends the aesthetic spirit of the founding generation with contemporary illustration, celebrating the connection between heritage, authenticity, and taste. The design transforms cultural memory into a vibrant visual identity, strengthening the brand strategy that connects traditional Israeli roots with the nostalgic flavor of the past.
Designed at Studio Merhav
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